Sunday, April 21, 2019

|| Zugata may not be for everyone

32. Zugata fails fast

Birst was declared no longer being the chosen cloud-based reporting tool.  And Zugata was nowhere on the scene after the new year's bell struck.  People had a lot of trust and confidences about the stories we tell, hey this is good vitamin and you should take them.  The stories hardly tell you what health problems the vitamins would address, and how we should testify ourselves for how the vitamins helped make us better.  Zugata hypes as people remember they are the leader boards, the points and etc, reminding me none other than the "likes" in all of the popular social apps, looking for external approval, recognition, but it's hardly that Zugata was trying to address. 

What Zugata advertised was the failure to serve the real purpose of the app, and that is real-time feedbacks, making it more personable, actionable, spontaneous, conversational, constructive and natural.  Zugata wants to take out the intimidation, embarrassment, hesitation ... The result is it's hardly as effective as that.  I personally feel coaching, feedbacks, inputs are best for in person in the flow of the conversations.  Now it's gone, after that laughter of it "failed fast", we should think about how we gather feedbacks outside of the performance management system.  Having genuine and frequent check-ins with clients for the inputs to get our works more effective, our relationships closer and the humans of us having more energy of embracing that tomorrow.

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