|| Imagination

9. Imagination

Banking re-imagined, that's a trademark that is worth something, it's interesting why we would entertain ourselves and rewarding ourselves to be imagining things.  Without imagination what will happen ...

This week I read the article of how the dell business model died over the last ten years.  Once upon a time, I was myself a Dell customer, desktop and laptop.  These are machines of value, but only mediocre value, three years of battery life.  These are machines with minimal design or innovation thinking, I now read that their R&D budget was less than 1% of its annual revenue.  While the world is imagining new consumer technology devices, tablet, mobile, wearables, smart home, cloud based offering proliferations, etc.  The early PC growth obscured the fact that Dell was and remains a follower.  Without its own imagination of how the mass consumer tech goes to, makes it a perennial follower and even following slower than what the market wants it to be.

It's important that we spend the time to reflect, to imagine and to plan for the future.  It's important that we invest financial resources and human resources to get us there to the future.