10. Space X, the Future
- Looking to the future
“You want to wake up in the morning and think the future is going to be great - and that's what being a spacefaring civilization is all about. It's about believing in the future and thinking that the future will be better than the past. And I can't think of anything more exciting than going out there and being among the stars.”
- Publicity, selling the idea and getting the investors, sponsors
SpaceX has pulled off a couple of generally impressive achievements very publicly. Furthermore, Elon Musk is very good at managing hype as marketing, so SpaceX has a lot of excitement around it.
- From an engineering standpoint, SpaceX has so far been pretty impressive when it comes to tech- reusability of the rocket itself is new and they've managed to get it to work; furthermore, it's somewhat cheaper compared to other vehicles with similar payload capacities. For instance, the russians are charging some 80M to lift up the US astronauts to the ISS.
A private company, successfully automatically connected to the ISS docking station.
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